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Groupe GM
Groupe GM
Logo of "BALTIC BLISS®" in a minimalist design featuring bold, capital letters within a rectangular border.Vector 24

Baltic Bliss
inspired by the Nordic countries

Baltic Bliss is a Nordic-inspired inhouse brand combining environmental responsibility with everyday well-being. Its European Ecolabel-certified formulas are carefully developed to respect both the planet and personal health, offering a safe and conscious choice for hospitality environments.

The collection features European Ecolabel-compliant packaging crafted from recycled or bio-sourced materials, reinforcing its commitment to sustainability at every level.

Designed in a minimalist black and white aesthetic, Baltic Bliss draws inspiration from the Scandinavian concepts of hygge and lagom, lifestyles centered on balance, simplicity and mindful living. The result is a clean, contemporary line that brings calm, harmony and ethical values into the guest experience.

A cozy arrangement featuring a knitted blanket, stacked books, and a small jar candle, with delicate white flowers in the background.
A simple brown vase holds slender branches with heart-shaped green leaves against a softly lit background.Close-up of textured yellow fabric with a grid pattern, showcasing its weave and movement.

Key values

GREEN

HEALTH

SIMPLICITY

ETHICS

HARMONIE

Olfactory pyramid
FLORAL - AQUATIC

This fresh, vibrant fragrance opens with notes of citrus and green leaves, creating a sensation of lightness and energy. Its delicate floral heart, with touches of blackcurrant, rose and jasmine, offers elegant freshness, while musky woody accords in the base add a touch of warmth and depth.

A few ripe lemons scattered on a light-colored surface, with a partially transparent plastic wrap in the background.A solid black background with no distinguishing features.

Head notes

Lemon - Aldehydic - Green
A waffle cone filled with frozen blueberries rests on a textured surface. The blueberries are dusted with frost, adding a chilly appearance.No image description is provided.

Heart notes

Blackcurrant - Flower - Rose - Jasmine
Close-up of textured tree bark featuring shades of brown and orange, with layers of peeling and flaking surfaces.No image is visible to generate an alt text description.

Base notes

Wood - Amber - Animalic

Baltic Bliss Hotel line

Brand’s brochure
A bottle of liquid soap labeled "Baltic Bliss" sits on a small beige dish on a marble countertop, with a stylish gold faucet in the background. The bottle features a pump top and indicates it is made from 100% recycled materials.

Baltic Bliss body care products have a naturalness percentage of at least 92% and up to 97%. The products in the range exude an invigorating tea fragrance which, blended with citrus notes, provides a real sensation of freshness.

Text graphic that reads "CARE ABOUT EARTH," with the letters "e" in "CARE" and "earth" stylized in light blue.
Baltic Bliss eco-designed hospitality products are an integral part of Groupe GM’s Care About Earth program, helping to reduce their environmental footprint.
www.care-about-earth.com
They contain up to

97%
INGREDIENTS
OF NATURAL ORIGIN
A sleek black lotion dispenser labeled "BALTIC BLISS" mounted on a white wall next to a modern sink and faucet in a bathroom setting.
ECOSOURCE
A clear bottle of Baltic Bliss hair and body gel with a pump dispenser, labeled as made from 100% recycled materials and featuring eco-certification details.
ECOPUMP
A sleek black lotion dispenser labeled "BALTIC BLISS" mounted on a white wall next to a modern sink and faucet in a bathroom setting.
ECOSOURCE - 375 ml - 12.68 fl.oz
Hair & body gel
Liquid soap
Shampoo
Conditioning shampoo
Conditioner*
Hand & Body lotion*

* Not Ecolabel certified
Text graphic that reads "CARE ABOUT EARTH," with the letters "e" in "CARE" and "earth" stylized in light blue.A circular logo featuring the text "NORDIC ECOLABEL" above a stylized design of wavy lines, with the number "3050 019" below.EU Ecolabel logo featuring a green plant, surrounded by stars, indicating environmental certification. The text includes "SE/030/001" and a website address.
A bottle of liquid soap labeled "Baltic Bliss" sits on a small beige dish on a marble countertop, with a stylish gold faucet in the background. The bottle features a pump top and indicates it is made from 100% recycled materials.
ECOPUMP - 300 ml - 10.14 fl.oz
Hair & body gel
Liquid soap
Text graphic that reads "CARE ABOUT EARTH," with the letters "e" in "CARE" and "earth" stylized in light blue.Black and white EU Ecolabel logo featuring a plant and stars in a circular design, with the text "EU Ecolabel" and a website link below.
Suggested accessory line

White & Black line

Shower cap - Shower cap & scrunchie - Sewing kit
Manicure set - Comb - Tissues - Shoe mitt - Cotton buds- Shoe shine sponge - Vanity set - Make-up remover pads- Loofah -Dental set -Shaving set

Accessories brochureAll accessories
A minimalist display featuring white packaging for skincare products arranged on a round marble tray, alongside a small vase and a pinecone.
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