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A stylized logo featuring the word "JOURNAL" below a geometric shape with an intricate design. The logo is presented in a simple, white format on a solid background.Vector 24

Journal test
scented narratives rooted In Thai heritage

Journal is a contemporary Thai fragrance house that transforms culture, memory, and local narratives into evocative olfactory creations.

 

Each scent is conceived as a story, shaped by emotion and deeply rooted in Thailand’s rich heritage. Through fragrance, Journal captures the essence of places, moments, and identities, offering compositions that feel both personal and universal.

 

Blending traditional craftsmanship with modern perfumery techniques, the brand creates refined, intimate fragrances designed to inspire reflection and connection. Every creation invites a pause, where scent becomes a bridge between past and present, memory and experience, tradition and modernity.

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A composition featuring pieces of wood, a green fruit, several flowers, and containers of salt and red berries against a textured background. The scene is illuminated softly, highlighting the natural textures and colors.
A hand with bright red nails gently brushes through a field of tall, golden wheat. The scene captures the texture and movement of the crops in the sunlight.A panoramic view of layered mountains shrouded in a misty haze, creating a serene, atmospheric landscape. The varying shades of blue and green highlight the natural contours of the terrain.

Key values

AUTHENTICITY
HERITAGE
CRAFTSMANSHIP
STORYTELLING
EMOTIONAL CONNECTION

Olfactory pyramid
Luminous - woody - floral

Inspired by The Legacy, the fragrance reveals a refined chypre signature with floral and subtly fruity nuances. Sparkling bergamot and mandarin, lifted by pink pepper berries, open the composition with brightness and elegance.

A heart of rose and transparent florals blends seamlessly into sensual woods, before settling into a warm base of patchouli, powdery musk, and ambroxan. The result is a sophisticated and lingering trail, designed to leave a lasting impression on both skin and memory.

A close-up image of vibrant red saffron threads, showcasing their delicate and thin texture.A solid black background with no distinguishing features.

Head notes

Bergamot – Saffron
A close-up of white gardenias surrounded by lush green leaves against a dark background.No image description is provided.

Heart notes

Gardenia – Tuberose
Close-up of a textured tree bark, showcasing intricate patterns and earthy tones. The surface appears rough and weathered.No image is visible to generate an alt text description.

Base notes

Muse – Oud wood

JOURNAL Hotel line

Brand’s brochure

Developed in collaboration with Groupe GM, the Journal hotel collection translates this storytelling philosophy into contemporary hospitality. Inspired by the perfume The Legacy, the line elevates everyday rituals into moments of quiet luxury, combining sensorial refinement with responsible design.

 

Crafted with 98% ingredients of natural origin, and available in sustainable formats such as the refillable and traceable Ecofill dispensers, a recycled plastic body lotion tube, and an RSPO certified bar soap, the collection offers hotels a modern, conscious amenity solution that enhances comfort while reducing environmental impact.

Text graphic that reads "CARE ABOUT EARTH," with the letters "e" in "CARE" and "earth" stylized in light blue.
JOURNAL eco-designed hospitality products are an integral part of Groupe GM’s Care About Earth program, helping to reduce their environmental footprint.
www.care-about-earth.com
They contain up to

98%
INGREDIENTS
OF NATURAL ORIGIN
A small tube of shampoo labeled "JOURNAL" with a minimalist design featuring a dark blue and cream color scheme, set against a simple gray background.
TUBES
A minimalist soap box featuring abstract brown and cream shapes on a beige background, with the word "SOAP" and the brand name "JOURNAL" prominently displayed.
SOAP
A transparent bottle of shower gel with a pump dispenser, featuring a minimalist label design that includes mountain graphics and the text "JOURNAL SHOWER GEL."
ECOFILL
A small tube of shampoo labeled "JOURNAL" with a minimalist design featuring a dark blue and cream color scheme, set against a simple gray background.
TUBES - 30 ml - 1.01 fl.oz
Shower gel
Shampoo
Conditioner
Body lotion
Text graphic that reads "CARE ABOUT EARTH," with the letters "e" in "CARE" and "earth" stylized in light blue.CAE RECYCLED PLASTIC CAP TUBECAE PLANT BASED
A minimalist soap box featuring abstract brown and cream shapes on a beige background, with the word "SOAP" and the brand name "JOURNAL" prominently displayed.
SOAP - 20 g - 0.70 oz
Soap in cardboard box
Text graphic that reads "CARE ABOUT EARTH," with the letters "e" in "CARE" and "earth" stylized in light blue.CAE RSPO
A transparent bottle of shower gel with a pump dispenser, featuring a minimalist label design that includes mountain graphics and the text "JOURNAL SHOWER GEL."
ECOPUMP - 400 ml - 13.5 fl.oz
Shower gel
Shampoo
Conditioner
Body lotion
Liquid soap
Text graphic that reads "CARE ABOUT EARTH," with the letters "e" in "CARE" and "earth" stylized in light blue.CAE REUSABLECAE RECYCLED PLASTIC BOTTLECAE 8g POUCHCAE TRACEBLE COSMETIC

Suggested accessory line

White & Black line

Shower cap - Shower cap & scrunchie - Sewing kit
Manicure set - Comb - Tissues - Shoe mitt - Cotton buds- Shoe shine sponge - Vanity set - Make-up remover pads- Loofah -Dental set -Shaving set

Accessories brochureAll accessories
A minimalist display featuring white packaging for skincare products arranged on a round marble tray, alongside a small vase and a pinecone.
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