A minimalist logo design featuring the text "ALECRIM" in a stylized font, set against a light background.Vector 24

BENAMÔR Alecrim
a Portuguese beauty recipe

Benamôr was founded in Lisbon in 1925 by a mysterious apothecary who used to create ointments in his Campo Grande laboratory. His hand-crafted beauty recipes were based on unique fragrances and natural ingredients grown under the Portuguese sun: lemon, rose, aloe vera and almond oil. Packaged in adorable Art Deco tubes, Gordíssimo was an instant success, and all the Belles of Lisbon were crazy about it, including Queen Amélie.

Benamôr gave birth to some of Portugal’s cult beauty recipes, such as Crème de Rosto, the miracle face cream with rose extract that gives women instant radiance and whose recipe has remained unchanged since its creation. Alantoíne hand cream and Bronzaline were also among the most coveted after their creation. Today, Benamôr is still one of Portugal’s most beloved beauty brands, spreading its delicious beauty recipes all over the world.

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A woman stands behind a wooden counter in a brightly lit store, surrounded by neatly arranged boxes of products on shelves. The store is labeled "BENAMÔR, LISBOA 1925" and features modern lighting fixtures.
An assortment of beauty products arranged on a bright blue background, including a bottle of lotion, a tube of cream, a soap bar, and decorative elements like a wooden spoon and coconut pieces.A white pitcher filled with yellow flowers and yellow whisks sits on a marble countertop surrounded by bowls and packaged goods in a bright, organized space.

Key values

LISBON 1925
NATURAL BEAUTY RECIPES
PORTUGUESE HERITAGE

Brand universe

Olfactory pyramid
AROMATIC - FRESH

Alecrim fragrance evokes the freshness of rosemary, enhanced by delicate herbaceous notes and subtle aromatic accents, creating a refined and authentic olfactory signature.

A single eucalyptus branch with round, blue-green leaves arranged along a slender stem, set against a solid green background.A solid black background with no distinguishing features.

Head notes

Eucalyptus
A flat lay of fresh rosemary sprigs arranged on a vibrant green background. The foliage showcases various angles and heights of the stems.No image description is provided.

Heart notes

Rosemary - Freesia
A close-up view of vibrant green leaves with a glossy texture, showcasing varying shapes and sizes from a plant.No image is visible to generate an alt text description.

Base notes

Musk - Patchouli

Benamor Alecrim Hotel line

Brand’s brochure
A collection of aromatic skincare products featuring green and white patterned labels, displayed on a wooden surface with a bar of soap and fresh rosemary sprigs.

Rosemary, one of Portugal’s oldest and best-loved aromatic herbs, is harvested for its curative, cosmetic and culinary properties. The ALECRIM beauty recipe, infused with organic rosemary oil with recognized refreshing, antioxidant, soothing and restorative properties, offers a sensation of pure freshness.

Text graphic that reads "CARE ABOUT EARTH," with the letters "e" in "CARE" and "earth" stylized in light blue.
Benamor Alecrim eco-designed hospitality products are an integral part of Groupe GM’s Care About Earth program, helping to reduce their environmental footprint.
www.care-about-earth.com
They contain up to

98%
INGREDIENTS
OF NATURAL ORIGIN
A square bar of white soap beside its patterned packaging featuring green, blue, and white designs with the text "BENAMÓR Sabonete Alecrim" and "The Original Soap."
SOAP
A transparent bottle of Alecrim shampoo with a decorative green and white patterned label and a pump dispenser on top.
ECOPUMP
SOAP - 20 g - 0.70 oz
Engraved white soap, cardboard box
Text graphic that reads "CARE ABOUT EARTH," with the letters "e" in "CARE" and "earth" stylized in light blue.CAE RSPO GGMCP
ECOPUMP - 300 ml - 10.14 fl.oz
Hand & Body wash
Shampoo
Conditioner
Hand & Body lotion
Text graphic that reads "CARE ABOUT EARTH," with the letters "e" in "CARE" and "earth" stylized in light blue.CAE RECYCLED PLASTIC BOTTLECAE BIO RESIN PUMPCAE VEGAN
Suggested accessory line

White & Black line

Shower cap - Shower cap & scrunchie - Sewing kit
Manicure set - Comb - Tissues - Shoe mitt - Cotton buds- Shoe shine sponge - Vanity set - Make-up remover pads- Loofah -Dental set -Shaving set

Accessories brochureAll accessories
A minimalist display featuring white packaging for skincare products arranged on a round marble tray, alongside a small vase and a pinecone.
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