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Groupe GM
Groupe GM
A minimalist black silhouette of a mountain range against a white background.Vector 24

Bienvenue
hospitality, thoughtfully crafted

Over 50 years ago, Bienvenue was created in Paris as the first collection of cosmetics designed in France specifically for the hotel industry.

Its name, meaning “welcome”, together with its emblematic flower, expresses a timeless vision of hospitality rooted in authenticity and care. True welcoming is an art that requires thoughtfulness and attention to detail, long before the guest even arrives.

It was with this philosophy that the Bienvenue line was conceived. Today, it continues to evolve while remaining faithful to its heritage, offering hotels a refined and reliable expression of French hospitality.

A young woman in a white off-the-shoulder dress stands amid tall green grass, surrounded by a vast open field under a blue sky with scattered clouds. Her hair gently sways in the breeze.
A wooden stool holds two white candles, a small flower, and a natural bristle body brush. Soft light creates a serene, calming atmosphere.A tranquil beach scene at sunset, featuring gentle waves lapping at the shore and a soft glow reflecting on the wet sand.

Key values

Art of Welcoming

Thoughtfulness

Authenticity

Attention to Detail

Brand universe

Olfactory pyramid
CITRUS - FLORAL

Citrus notes of orange, lemon, seaweed and galbanum combine with heart notes of rose, jasmine, cyclamen, hyacinth and magnolia, underlined by a base of white musk to create a timeless, welcoming fragrance.

A whole orange and a sliced half, showcasing the vibrant orange color and textured skin. The slice reveals juicy segments and a bright inner color.A solid black background with no distinguishing features.

Head notes

Orange - Lemon - Seaweed - Galbanum
A wooden bowl filled with soft, pink rose petals arranged neatly.No image description is provided.

Heart notes

Rose - Jasmine - Cyclamen - Hyacinth - Magnolia
A cluster of translucent quartz crystals against a beige background, showcasing their sharp, angular formations and a subtle shadow.No image is visible to generate an alt text description.

Base notes

White musk

Bienvenue Hotel line

Brand’s brochure
A sheer white curtain gently drapes in front of an open window, allowing soft light to filter through and create a serene atmosphere.

The Bienvenue hotel line, which aims to be synonymous with warm hospitality above all, features a flower symbol representing the art of welcoming guests.

Text graphic that reads "CARE ABOUT EARTH," with the letters "e" in "CARE" and "earth" stylized in light blue.
Bienvenue eco-designed hospitality products are an integral part of Groupe GM’s Care About Earth program, helping to reduce their environmental footprint.
www.care-about-earth.com

They are vegan, GMO-free and gluten-free certified by BIORIUS.

 

They contain up to


98%
INGREDIENTS
OF NATURAL ORIGIN
A collection of small green and white bottles labeled "BIENVENUE," including conditioner, hair gel, shower gel, body lotion, and shampoo, arranged on a black tiled surface.
Bottle
20
A collection of small bottles featuring shower gel, conditioning shampoo, and other personal care products, displayed on a light wooden surface. The bottles have a minimalist design with black caps and the brand name "BIENVENUE" prominently featured.
Bottle
30
A flat lay display of two types of soap: a round black soap and rectangular white packaging, both featuring a "Bienvenue" logo. The background includes light and shadow patterns, enhancing the aesthetic presentation.
SOAP
Two bottles of Bienvenue Paris personal care products are displayed against a marble background: one labeled "Hair & Body Gel" and the other "Liquid Soap." Both bottles have minimalist designs with a light color scheme.
ECOPUMP
A bottle of Bienvenue Paris Hair & Body Gel is placed on a marble surface. The bottle features a black pump and a minimalist white label.
GHOST
A pump bottle of Bienvenue liquid soap sits on a sink with a shadow pattern, alongside a packaging label that indicates it is recyclable and weighs 86 grams.
ECOFILL
Two sample sachets of conditioning shampoo, labeled "Bienvenue Paris," placed on a clean, light background.
SACHET
A white, sealed package labeled "BATH SALTS" in bold text. The packaging has a minimalistic design with a clean aesthetic.
BATH SALTS
A collection of small green and white bottles labeled "BIENVENUE," including conditioner, hair gel, shower gel, body lotion, and shampoo, arranged on a black tiled surface.
BOTTLE - 20 ml - 0.67 fl.oz
Conditioning shampoo
Conditioner
Shower gel*
Body lotion
Hair & body gel
Text graphic that reads "CARE ABOUT EARTH," with the letters "e" in "CARE" and "earth" stylized in light blue.CAE RECYCLED PLASTIC BOTTLECAE RECYCLED PLASTIC CAP BOTLLE
*The shower gel is available in clear and colored.
A collection of small bottles featuring shower gel, conditioning shampoo, and other personal care products, displayed on a light wooden surface. The bottles have a minimalist design with black caps and the brand name "BIENVENUE" prominently featured.
BOTTLE - 30 ml - 1 fl.oz
Conditioning shampoo
Conditioner
Shower gel*
Body lotion
Hair & body gel
Text graphic that reads "CARE ABOUT EARTH," with the letters "e" in "CARE" and "earth" stylized in light blue.CAE RECYCLED PLASTIC BOTTLECAE RECYCLED PLASTIC CAP BOTLLE
*Available in clear and colored
A flat lay display of two types of soap: a round black soap and rectangular white packaging, both featuring a "Bienvenue" logo. The background includes light and shadow patterns, enhancing the aesthetic presentation.
SOAP 
Pleat wrapped
20 g - 0.70 oz
Paper flowpack
10 & 20 g - 0.35 & 0.52 oz
Paper wrapped
15 g - 0.53 oz
Opaque flowpack
13 g - 0.46 oz
Text graphic that reads "CARE ABOUT EARTH," with the letters "e" in "CARE" and "earth" stylized in light blue.CAE REDUCE PACKAGING IMPACTCAE RSPO
Two bottles of Bienvenue Paris personal care products are displayed against a marble background: one labeled "Hair & Body Gel" and the other "Liquid Soap." Both bottles have minimalist designs with a light color scheme.
ECOPUMP - 300 ml - 10.14 fl.oz
Liquid soap
Hair & body gel
Text graphic that reads "CARE ABOUT EARTH," with the letters "e" in "CARE" and "earth" stylized in light blue.CAE PLANT BASED BOTTLECAE BIO RESIN PUMP
A bottle of Bienvenue Paris Hair & Body Gel is placed on a marble surface. The bottle features a black pump and a minimalist white label.
GHOST - 400 ml - 13.5 fl.oz
Liquid soap
Hair & body gel
Conditioner
Text graphic that reads "CARE ABOUT EARTH," with the letters "e" in "CARE" and "earth" stylized in light blue.CAE PLANT BASED BOTTLE
A pump bottle of Bienvenue liquid soap sits on a sink with a shadow pattern, alongside a packaging label that indicates it is recyclable and weighs 86 grams.
ECOFILL - 400 ml - 13.5 fl.oz
Liquid soap
Hair & body gel
Conditioner
Text graphic that reads "CARE ABOUT EARTH," with the letters "e" in "CARE" and "earth" stylized in light blue.CAE REUSABLECAE 8g POUCHCAE TRACEBLE COSMETIC
Two sample sachets of conditioning shampoo, labeled "Bienvenue Paris," placed on a clean, light background.
SACHET - 9 ml - 0.30 fl.oz
Hair & body gel
Conditioning shampoo
Text graphic that reads "CARE ABOUT EARTH," with the letters "e" in "CARE" and "earth" stylized in light blue.CAE REDUCE PACKAGING IMPACTCAE RSPOVegan
A white, sealed package labeled "BATH SALTS" in bold text. The packaging has a minimalistic design with a clean aesthetic.
BATH SALTS - 35 g - 1.23 oz
Text graphic that reads "CARE ABOUT EARTH," with the letters "e" in "CARE" and "earth" stylized in light blue.CAE-0PLASTIC-PACKCAE VEGAN
Suggested accessory line

White & Black line

Shower cap - Shower cap & scrunchie - Sewing kit
Manicure set - Comb - Tissues - Shoe mitt - Cotton buds- Shoe shine sponge - Vanity set - Make-up remover pads- Loofah -Dental set -Shaving set

Accessories brochureAll accessories
A minimalist display featuring white packaging for skincare products arranged on a round marble tray, alongside a small vase and a pinecone.
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