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Groupe GM
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The image features the word "TRUSSARDI" in bold, uppercase letters, showcasing a sleek and modern typography.Vector 24

Trussardi
Italian legacy. established in 1911.

Founded in 1911 as a leather glove maker, Trussardi quickly became a symbol of Italian craftsmanship and modern elegance. Over time, the brand evolved into one of Italy’s first lifestyle houses, blending fashion, accessories, design and culture into a complete expression of contemporary living.

 

Today, Trussardi stands for Progressive Luxury, timeless style reinterpreted for a new generation: elegant, dynamic and open to the world.

 

The iconic greyhound remains the undisputed symbol of the House, embodying refined strength and contemporary elegance. Attention to detail, the selection of excellent raw materials and the use of modern technologies make Trussardi a reference for dynamic, timeless style.

 

Through its philosophy of Gentle Society, Trussardi promotes beauty, culture and kindness as transformative forces. Since 1911, the brand has been committed to spreading “l’eccellenza” in everyday life, inspiring free-spirited, open-minded and responsible individuals.

 

True elegance, for Trussardi, is never loud, it is the quiet confidence of those who look at life with care.

 

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Two dogs, one white and one gray, are peacefully resting with their heads touching, set against a dark patterned background.
A close-up of a hand wearing a cream-colored driving glove holding the handle of a brown leather briefcase. The glove features fingerless design elements and decorative stitching.A person in a leather jacket stands confidently against a colorful projection of a large white flower. The background features soft, abstract colors and textures.

Key values

ITALIAN CRAFTSMANSHIP

PROGRESSIVE LUXURY

TIMELESS ELEGANCE

GENTLE SOCIETY

Brand universe

Olfactory pyramid
FLORAL - WOODY - MUSKY

Its sophisticated fragrance of woody floral musk is harmonized with zesty citrus top notes, a captivating heart of iris and jasmine, and a warm base of cedar and musk.

A vibrant arrangement of fresh oranges and lemons, featuring whole oranges in the foreground with a sliced lemon in the background.A solid black background with no distinguishing features.

Head notes

Lemon - Orange
A cluster of white flowers with yellow centers, surrounded by green foliage. Several flowers are in full bloom, while some are still in bud.No image description is provided.

Heart notes

Iris - Jasmine
Close-up of a textured wooden surface showcasing deep grooves and rich brown hues. The wood appears weathered with natural variations in color and pattern.No image is visible to generate an alt text description.

Base notes

Cedar wood - Musk

Trussardi Hotel line

Brand’s brochure
A minimalist arrangement of Trussardi skincare products on a wooden surface against a concrete wall, featuring various sizes of bottles and tubes.

Evoking Trussardi’s modern take on classic elegance, the Trussardi hotel range, with its neutral tones and clean, minimalist design, reflects timeless fashion.

Text graphic that reads "CARE ABOUT EARTH," with the letters "e" in "CARE" and "earth" stylized in light blue.
Trussardi eco-designed hospitality products are an integral part of Groupe GM’s Care About Earth program, helping to reduce their environmental footprint.
www.care-about-earth.com

They are vegan, GMO-free and gluten-free certified by BIORIUS.

They contain up to


98%
INGREDIENTS
OF NATURAL ORIGIN
Four tubes of Trussardi hair and body care products, including shampoo, conditioner, and gel, all in sleek, minimalist packaging.
TUBES
Four clear bottles of Trussardi hair care products with minimalist white labels and gray caps, arranged in a row.
BOTTLES
A closed gray soap box with "TRUSSARDI" printed in black on the front.
SOAP
A clear shampoo bottle with a black pump top, featuring a minimalist design and labeled "TRUSSARDI" in bold letters.
GHOST
A black bottle of Trussardi shampoo with a pump and a resealable pouch containing additional shampoo. The bottle features a minimalist design with the brand name displayed prominently.
ECOFILL
Four tubes of Trussardi hair and body care products, including shampoo, conditioner, and gel, all in sleek, minimalist packaging.
TUBES - 30 ml - 1 fl.oz
Shower Gel
Shampoo
Conditioner
Body lotion
Text graphic that reads "CARE ABOUT EARTH," with the letters "e" in "CARE" and "earth" stylized in light blue.CAE PLANT BASEDCAE RECYCLED PLASTIC CAP TUBE
Four clear bottles of Trussardi hair care products with minimalist white labels and gray caps, arranged in a row.
BOTTLES - 30 ml - 1 fl.oz
Shower Gel
Shampoo
Conditioner
Body lotion
Text graphic that reads "CARE ABOUT EARTH," with the letters "e" in "CARE" and "earth" stylized in light blue.CAE RECYCLED PLASTIC BOTTLECAE RECYCLED PLASTIC CAP TUBE
A closed gray soap box with "TRUSSARDI" printed in black on the front.
SOAP - 20 g - 0.70 oz
Engraved white soap

Text graphic that reads "CARE ABOUT EARTH," with the letters "e" in "CARE" and "earth" stylized in light blue.CAE RSPO GGMCP
A clear bottle of Trussardi body and shower gel with a black pump cap, displayed against a textured white background.
GHOST - 400 ml - 13.5 fl.oz
Shower Gel
Shampoo
Conditioner
Body lotion
Liquid soap
Hair and body gel

Text graphic that reads "CARE ABOUT EARTH," with the letters "e" in "CARE" and "earth" stylized in light blue.CAE RECYCLED PLASTIC BOTTLE
A black pump bottle labeled "Trussardi" with a sleek design is positioned against a textured gray wall, next to a small clear pouch containing a product sample.
ECOFILL - 400 ml - 13.5 fl.oz
Shower Gel
Shampoo
Conditioner
Body lotion
Liquid soap
Hair and body gel

Text graphic that reads "CARE ABOUT EARTH," with the letters "e" in "CARE" and "earth" stylized in light blue.CAE REUSABLECAE 8g POUCHCAE TRACEBLE COSMETIC
Suggested accessory line

White & Black line

Shower cap - Shower cap & scrunchie - Sewing kit
Manicure set - Comb - Tissues - Shoe mitt - Cotton buds- Shoe shine sponge - Vanity set - Make-up remover pads- Loofah -Dental set -Shaving set

Accessories brochureAll accessories
A minimalist display featuring white packaging for skincare products arranged on a round marble tray, alongside a small vase and a pinecone.
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