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Groupe GM
Groupe GM
The image features the word "VRAI" in bold, uppercase white letters on a black background.Vector 24

FRAGONARD,
an icon of french perfumery

Fragonard is a renowned French perfume house founded in 1926 in Grasse, the historic heart of perfumery.

Rooted in a strong family heritage, the brand is still run today by the founder’s great-granddaughters, Anne, Agnès and Françoise Costa.

Combining traditional know-how with creativity, Fragonard creates high-quality fragrances and beauty products inspired by Provence, art and culture. Deeply attached to its roots, the house actively promotes perfume heritage through its factories, museums and boutiques, welcoming visitors from around the world.

Visit website
A person walks down a narrow, sunlit alley with old buildings and wooden shutters lining the walls. The archway overhead frames the scene, creating a picturesque atmosphere.
A vintage black-and-white magazine cover featuring a smiling woman in a one-piece swimsuit, with the title "Une histoire de famille" and the brand name "Fragonard" prominently displayed.A young woman with curly hair adorned with flowers gazes thoughtfully to the side, holding a ribbon while a small bird hovers nearby amidst roses and greenery.

Key values

Family Heritage

Tradition & Know-How

Provence Inspiration

Art of Living

Brand universe

Olfactory pyramid
CITRUS - AROMATIC

This fragrance is a refreshing symphony where bergamot, verbena and lime in the top notes bring sparkling vitality. Basil, cardamom and thyme add a touch of spice and liveliness, while jasmine, iris and moss create a soft, elegant base. Together, this olfactory composition evokes a hymn to freshness, perfect for those seeking an invigorating, sophisticated fragrance.

A whole green citrus fruit and a sliced yellow lime resting on a green leaf, against a white background.A solid black background with no distinguishing features.

Head notes

Bergamot - Verbena - Lemon
Fresh green basil leaves arranged closely together on a white background.No image description is provided.

Heart notes

Basil - Cardamom - Thyme
A cluster of white jasmine flowers with yellow stamens and green leaves against a white background.No image is visible to generate an alt text description.

Base notes

Jasmine - Iris - Moss

Fragonard Vrai Hotel line

Brand’s brochure
A minimalist bathroom scene featuring various skincare products labeled "VRAI," including a large liquid soap bottle, two small tubes, and a bar soap, set against a marble surface and a circular mirror.

The Fragonard Vrai line of home products is an authentic, elegant and sleek range inspired by the freshness of the Mediterranean.

Text graphic that reads "CARE ABOUT EARTH," with the letters "e" in "CARE" and "earth" stylized in light blue.
Fragonard Vrai eco-designed hospitality products are an integral part of Groupe GM’s Care About Earth program, helping to reduce their environmental footprint.
www.care-about-earth.com

They are vegan, GMO-free and gluten-free certified by BIORIUS.

 

They contain up to

98%
INGREDIENTS
OF NATURAL ORIGIN
A stylish bathroom setting featuring a black circular bowl and two white tubes labeled "VRAI" on a marbled countertop with tropical wallpaper in the background.
TUBES
A bar of soap wrapped in minimalist white paper with the word "VRAI" printed in bold letters, resting on a marble countertop.
SOAP
A white pump bottle labeled "VRAI" with a minimalist design, mounted on a dark tiled wall beside a gold faucet.
GHOST
A white pump bottle of VRAI facial cleanser is displayed against a light marble background. The bottle features a minimalistic design with the brand name prominently displayed.
ECOFILL
A stylish bathroom setting featuring a black circular bowl and two white tubes labeled "VRAI" on a marbled countertop with tropical wallpaper in the background.
TUBES - 30 ml - 1.01 fl.oz
Shower Gel
Shampoo
Conditioner
Body Lotion
Text graphic that reads "CARE ABOUT EARTH," with the letters "e" in "CARE" and "earth" stylized in light blue.CAE PLANT BASEDCAE RECYCLED PLASTIC CAP TUBE
A bar of soap wrapped in minimalist white paper with the word "VRAI" printed in bold letters, resting on a marble countertop.
SOAP - 20 g - 0.70 oz
Engraved white soap
Text graphic that reads "CARE ABOUT EARTH," with the letters "e" in "CARE" and "earth" stylized in light blue.CAE RSPO GGMCP
A white pump bottle labeled "VRAI" with a minimalist design, mounted on a dark tiled wall beside a gold faucet.
GHOST - 400 ml - 13.5 fl.oz
Shower Gel
Shampoo
Conditioner
Body Lotion
Hair & Body Gel
Liquid soap
Text graphic that reads "CARE ABOUT EARTH," with the letters "e" in "CARE" and "earth" stylized in light blue.CAE PLANT BASED BOTTLE
A white pump bottle of VRAI facial cleanser is displayed against a light marble background. The bottle features a minimalistic design with the brand name prominently displayed.
ECOFILL - 300 ml - 10.14 fl.oz
Shower Gel
Shampoo
Conditioner
Body Lotion
Hair & Body Gel 
Liquid soap
Text graphic that reads "CARE ABOUT EARTH," with the letters "e" in "CARE" and "earth" stylized in light blue.CAE ALU BOTTLECAE 8g POUCHCAE TRACEBLE COSMETIC
Suggested accessory line

White & Black line

Shower cap - Shower cap & scrunchie - Sewing kit
Manicure set - Comb - Tissues - Shoe mitt - Cotton buds- Shoe shine sponge - Vanity set - Make-up remover pads- Loofah -Dental set -Shaving set

Accessories brochureAll accessories
A minimalist display featuring white packaging for skincare products arranged on a round marble tray, alongside a small vase and a pinecone.
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