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Groupe GM
Groupe GM
A blank white canvas with no discernible features or objects.Vector 24

For over 50 years
From the sea to the skin

Authentic, natural, living beauty. Phytomer is the story of 3 generations of enthusiasts motivated by the same dream: to offer skin the benefits of the sea, through natural treatments practiced in the finest spas.

 

Headquartered in Saint-Malo, this family-run company manufactures all its products in its laboratories in the Bay of Mont Saint-Michel. Phytomer’s star ingredient? Seaweed, of course! The Phytomer laboratory studies different types of seaweed, each with its own specific benefits for the skin. The intelligent formulas that make up Phytomer products incorporate the most powerful marine active ingredients to enhance beauty and replenish the skin.

 

Today, Phytomer is a line benchmark in marine cosmetics, offering a complete range of professional-quality products nourished by the beneficial energy of the sea.

Visit website
A person with long, braided hair is lying face down, receiving a back massage. Another hand is gently applying pressure to the shoulder area.
A modern retail space with a wooden counter, shelves displaying blue products, and large windows letting in natural light. The decor features contemporary lighting and a textured wall.A coastal view of a town at sunset, featuring a sandy beach, rocky shoreline, and a lighthouse at the end of a jetty. The tranquil sea reflects warm colors of the sky.

Key values

SEA EXPERTISE

EFFICIENCY & SAFETY

HERITAGE

TRUST & RESPECT

Brand universe

Olfactory pyramid
AROMATIC - AQUATIC

The hotel line has a refreshing, elegant fragrance in which fresh, herbaceous top notes of bergamot and green wormwood intertwine harmoniously, evoking the invigorating freshness of a morning stroll by the sea. At its heart, delicate floral accords, enhanced by aquatic nuances, evoke an oasis of tranquility. Finally, a dry woody base adds a warm, sophisticated touch, enveloping your senses in a bewitching, memorable aura.

A lush, green field of tall grass sways gently in a light breeze, with patches of purple flowers peeking through. In the background, there are trees and foliage creating a natural setting.A solid black background with no distinguishing features.

Head notes

Bergamot - Citrus - Mugwort - Green
A coastal view of a town at sunset, featuring a sandy beach, rocky shoreline, and a lighthouse at the end of a jetty. The tranquil sea reflects warm colors of the sky.No image description is provided.

Heart notes

Light Floral - Cypress - Aquatic
Abstract patterns of swirling browns, grays, and whites resemble flowing water or marbled textures.No image is visible to generate an alt text description.

Base notes

Dry woods - Patchouli - Musk

Phytomer Hotel line

Brand’s brochure
A collection of Phytomer skincare products including a shower gel, shampoo, body lotion, and soap, displayed on a marble surface with white towels.

The Phytomer hotel line, in shades of blue and white evoking the beauty of the sea and with sophisticated silver details, will complete your rooms with elegance.

Text graphic that reads "CARE ABOUT EARTH," with the letters "e" in "CARE" and "earth" stylized in light blue.
Phytomer eco-designed hospitality products are an integral part of Groupe GM’s Care About Earth program, helping to reduce their environmental footprint.
www.care-about-earth.com

They are vegan, GMO-free and gluten-free certified by BIORIUS.

 

They contain up to

98%
INGREDIENTS
OF NATURAL ORIGIN
A tube of Phytomer shower gel stands on a smooth, reflective surface with a blurred beach background. The packaging is purple and white, emphasizing natural ingredients.
TUBES
A blue box of Phytomer soap, featuring the brand name prominently on the front along with the text “Savon” and a description of natural sea-sourced ingredients.
SOAP
A white bottle of Phytomer shampoo with a pump dispenser, featuring a simple, modern label. The bottle is placed against a light-colored textured background.
GHOST
A blue bottle of Phytomer liquid soap with a pump dispenser, featuring a minimalist label that reads "Savon Liquide" and "Liquid Soap."
ECOFILL
A tube of Phytomer shower gel stands on a smooth, reflective surface with a blurred beach background. The packaging is purple and white, emphasizing natural ingredients.
TUBES - 30 ml - 1 fl.oz
Shower Gel
Shampoo
Conditioner
Body lotion
Text graphic that reads "CARE ABOUT EARTH," with the letters "e" in "CARE" and "earth" stylized in light blue.CAE PLANT BASEDCAE RECYCLED PLASTIC CAP TUBE
A blue box of Phytomer soap, featuring the brand name prominently on the front along with the text “Savon” and a description of natural sea-sourced ingredients.
SOAP - 20 g - 0.70 oz
Soap - Allegro
Text graphic that reads "CARE ABOUT EARTH," with the letters "e" in "CARE" and "earth" stylized in light blue.CAE RSPO GGMCP
A white bottle of Phytomer shampoo with a pump dispenser, featuring a simple, modern label. The bottle is placed against a light-colored textured background.
GHOST - 400 ml - 13.5 fl.oz
Shower Gel
Shampoo
Conditioner
Body lotion
Liquid soap
Hair and body gel
Text graphic that reads "CARE ABOUT EARTH," with the letters "e" in "CARE" and "earth" stylized in light blue.CAE PLANT BASED BOTTLE
A blue bottle of Phytomer liquid soap with a pump dispenser, featuring a minimalist label that reads "Savon Liquide" and "Liquid Soap."
ECOFILL - 400 ml - 13.5 fl.oz
Shower Gel
Shampoo
Conditioner
Body lotion
Liquid soap
Text graphic that reads "CARE ABOUT EARTH," with the letters "e" in "CARE" and "earth" stylized in light blue.CAE REUSABLECAE 8g POUCHCAE TRACEBLE COSMETIC
Suggested accessory line

0%

Shower cap - Shower cap & scrunchie - Sewing kit
Manicure set - Comb - Tissues - Shoe mitt - Cotton buds- Shoe shine sponge - Vanity set - Make-up remover pads- Loofah -Dental set -Shaving set

Accessories brochureAll accessories
A wooden toothbrush and a cotton pad packaging sit alongside a clay pot and a natural sponge on a shelf, highlighting eco-friendly personal care products.
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